Our Story


Gearhead Outfitters exists to help our customers live active, fulfilling lives. We strive to create an exceptional shopping experience for our guests through our relaxed environment, specialized inventory and personalized customer service. True to our local roots, we employ local residents of each city we operate in, support local organizations, and strive to build relationships within our communities. 


Gearhead Outfitters was founded in 1997 by Arkansas native, Ted Herget. Born in Little Rock, but raised in Jonesboro, Herget attended Arkansas State University where he majored in accounting. During college, Herget took time off to live in Colorado where he worked in a small ski shop, and it was there that the love of the mountain lifestyle first took root.


After returning home, Herget prepared to graduate with an offer for an accounting job on the table at a firm in Little Rock, but he just couldn't shake the desire to bring the mountain lifestyle he learned to love in Colorado back to his home state of Arkansas. So, in 1997, he took a risk and opened what would become Gearhead Outfitters in his friend's living room, turning down the office job, and becoming an entrepreneur. 


While working several side jobs to make ends meet, Gearhead Outfitters began to grow and soon moved into a 700 sq. ft. store where it thrived for five years. In 2002, Herget moved the store to Main Street in downtown Jonesboro, bringing new life to the historic location. The downtown store now serves as Gearhead's HQ where you can still find Ted, and his wife and Gearhead co-owner, Amanda, working on the sales floor with customers today. (You can also find their pups, Palmer and Blue, usually laying around somewhere.)


In 2006, Gearhead opened its second location in Jonesboro’s Mall at Turtle Creek, and then began expansion into other areas of the state, opening two locations in Little Rock at Park Plaza Mall (2011) and the Promenade at Chenal (2013), and Rogers (2014), Bentonville (2015) and Fayetteville (2015) in Northwest Arkansas. 


Gearhead has also expanded outside of its home state, becoming a regional brand by opening locations in Shreveport, La. (2012), Springfield, Mo. (2016), and Tulsa, Ok. (2018).


In August of 2019, Gearhead acquired two other outdoor companies—Rock/Creek Outfitters and Uncle Dan's Outdoor Store—to build a family of outdoor specialty retailers. With seven Rock/Creek locations in Tennessee, and six Uncle Dan's stores in Chicagoland and Wisconsin, Gearhead Outfitters footprint now includes 23 stores in seven states. 


Herget’s mission to bring the outdoor, active lifestyle to his hometown has now impacted the lives of customers across the region as Ted, Amanda and other staff members have personally trained, equipped and cultivated customers and their dreams of health and fitness. 


Ted and Amanda’s dedication to the communities we serve has provided coats and backpacks to children in need, letters of encouragement and support to military members, scholarships to students seeking a better future, free bike services to the homeless, customer victories in health and fitness, wellness education to school children, and hundreds of volunteer hours given to local organizations.


"To help customers live active, fulfilling lives," has been the Gearhead mission since opening the first store 22 years ago, and is something we still strive toward each day.



To help our customers live active, fulfilling lives by providing quality outdoor-inspired products, backed by deep expertise and remarkable service.



We believe strongly in the products we sell, and are passionate about what we do. We carry only the highest quality brands and support those that help promote sustainability, fair business practices, conservation and philanthropy.