Brand Launch – Lokai

Brand Launch – Lokai

The concept of Lokai began when the founder's grandfather was diagnosed with Alzheimer’s Disease. His "Pop" was facing this journey in which he would become essentially helpless. Sometime later he was enjoying a day at the beach with friends and was struck by the dichotomy of the situation. Some parts of our lives are lived at the top, but we should always remember to remain humble. Other times we spend at the bottom, but we should always remain hopeful. One experience can not exist without the other. What a wonderful thought—a daily reminder that wherever we may find ourselves in life, there is a balance.

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